Overview & Description:

TALWA Group is seeking an energetic, commercially driven and results-oriented Business Development & Marketing Lead to drive customer acquisition, market visibility, partnerships and revenue growth across the Group's businesses.

The successful candidate will be responsible for developing and managing a strong commercial pipeline, identifying business opportunities, generating leads, engaging prospective customers, developing proposals and marketing campaigns, and supporting the conversion of opportunities into paying customers.

This is not primarily a social-media position. Digital marketing is an important part of the role, but the successful candidate must be comfortable with direct prospecting, institutional sales, client meetings, proposals, follow-up, and closing business.

Responsibilities:

• Develop and implement business-development and marketing plans across the Group.
• Identify target markets, customers, and revenue opportunities.
• Build and maintain prospect and customer databases.
• Generate qualified leads through direct outreach, referrals, networking, digital channels and partnerships.
• Initiate and participate in meetings with prospective customers and partners.
• Develop proposals, quotations, presentations and commercial offers.
• Maintain an active sales pipeline and systematically follow up on opportunities.
• Support negotiation and conversion of prospects into paying customers.
• Develop and coordinate marketing campaigns for the Group's businesses.
• Coordinate digital marketing, social media, and promotional activities.
• Conduct market and competitor research.
• Identify opportunities for new products, services, customer segments, and sales channels.
• Develop strategic partnerships and institutional relationships.
• Support customer retention, cross-selling and repeat business.
• Monitor campaign performance, conversion rates and commercial results.
• Produce weekly and monthly business-development reports.
• Work closely with business teams to ensure that marketed services can be delivered effectively.

Key Business Areas

The successful candidate will support commercial growth across businesses operating in areas including:

• Environmental and sanitation services;
• Food, ice cream, catering and institutional supply;
• HR, recruitment and workforce services;
• Professional training and education.

The ability to understand and sell different business propositions to different customer groups is therefore essential.

Requirements:

Qualifications & Experience

• Bachelor's degree or equivalent in Marketing, Business Administration, Communications, or a related discipline.
• At least 3–5 years of relevant business development, sales or marketing experience.
• Demonstrated experience generating leads, developing business relationships, and contributing to revenue growth.
• B2B or institutional sales experience is strongly preferred.

Required Skills

Candidates should demonstrate strong capability in:

• Business development and B2B sales;
• Prospecting and lead generation;
• Client relationship management;
• Proposal and business writing;
• Presentations and pitching;
• Negotiation and follow-up;
• Digital and social media marketing;
• Sales-pipeline/CRM management;
• Market research;
• Partnership development;
• Basic pricing and commercial analysis.

Additional Information:

Personal Attributes

The successful candidate should be:

• Commercially ambitious and strongly results-oriented;
• Confident approaching prospective customers and decision-makers;
• Persistent and comfortable with rejection;
• Energetic and proactive;
• Persuasive and articulate;
• Creative and resourceful;
• Capable of working with limited marketing budgets;
• Disciplined about follow-up;
• Comfortable being measured against customers, pipeline, and revenue;
• Able to work independently while collaborating across several businesses.

What Success Looks Like

Within the first three months, the successful candidate should demonstrate:

• Functioning commercial pipelines across priority businesses;
• Increased qualified leads and customer meetings;
• Consistent marketing activity;
• Increased proposals and commercial offers;
• Acquisition of new customers and institutional relationships;
• Measurable contribution to revenue; and
• A credible pipeline of opportunities for continued growth.

Important

If your experience is primarily social-media posting, graphic design or communications without demonstrated business-development or sales experience, this position may not be the right fit.

We are looking for someone who can move opportunities through:

Prospect → Lead → Meeting → Proposal → Customer → Revenue.

TALWA Group is an equal-opportunity employer.

Only shortlisted candidates will be contacted.

How to Apply:

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